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Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional loyalty program: The more money they spend with a brand, the more cash back, points, or miles they’ll earn in return. This transaction model is time tested and effective, but uninspired.
Many brands now bolster their loyalty reward offerings with a wider range of perks, benefits, and promotions. Often these expanded rewards....
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