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Understanding the affluent market is a challenge, especially today, with so many uncertainties in the economy. It is critical, however to gain an understanding of this market and to determine how to gain their loyalty. Much of the affluent market is composed primarily of people who are careful spenders and aggressive savers; however, they will spend when they deem something worthwhile.
Below is a reprint of an article published in Loyalty Management Magazine, which was written by....
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