According to a recent AdWeek article/infographic entitled “What Data-Driven Marketing Looks Like in 2015,” 77 percent of Marketers are confident in strategic data-driven marketing and 74 percent are expecting to increase their data marketing budgets and investments over the next year. While 66 percent of Marketers state personalized customer experience is a primary driver of their data-driven marketing initiatives, only 44 percent indicate that they are collecting....

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