Loyalty and gift cardproviders will tell you that they can help boost your sales and client traffic. It’s true when they tell you “it takes a client more than one visit to spend the amount of a gift card” and “at times clients will spend more than the amount on a gift” card. But there are two hidden, underlying reasons to maintain loyal customers that the average business owner may never consider. These two reasons can go a long way when looking towards....

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