The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn’t get people hustling for supplies or books, or simply using the whole experience as a convenient reason to spruce up their wardrobe? The total spend of the back-to-school shopping season touched $75.8 billion last year, increasing 11.5% from $68 billion the year prior. It’s not just....

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