Picture your "typical" sports fan - body paint, tailgating, banners on the car, and so on. You can easily imagine that person as a brand evangelist. Now think of someone you know who loves to read. Would you ever put the sports fan and the book lover in the same "brand evangelist" category? It turns out you can and the common thread for making it happen is customer intelligence. Joe Torczon from Scholastic Books and Anthony Perez from The Orlando Magic with Hillary Ashton from SAS. SAS&....

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