Turbocharge Your CDP With an Offer Optimization Platform

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Brands today need more than a deep understanding of their customers—they need a way to leverage that understanding and turn it into growth. This has become increasingly challenging in the last year as consumer behaviors have undergone rapid change. Companies have numerous ways to gather first-party customer data, from their websites and mobile apps to customer transaction histories and loyalty programs. But getting a single view of the customer from these fragmented sources is....

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