In all of my years in the loyalty industry, the last few years have been the most tumultuous. The old adage, ‘the only constant is change’ looks to be the norm for the next few years as well.
With many businesses adopting new technologies and approaches to engage and reward their members, I thought it worthwhile to add to the many great articles and prognosticators and to highlight and synthesize some of the key trends that I believe will impact loyalty programs in the year....