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In an unprecedented time, the travel industry has no option but to look to the future to re-emerge.   As marketers, why do we always look to the past to inform our future, seeking out precedents and playbooks to help us accelerate out of a trough and avoid stepping on landmines? For a start, it makes practical business sense to do so. The only issue for the travel world right now is that there is no historic benchmark to cite, nor a recovery blueprint to reach for. Not in these....

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