To ensure the value proposition of your loyalty program is relevant, compelling and effective, it’s important to maintain an eye on trends in the loyalty marketing space. At Movio, we are always exploring fresh ways in which to connect and engage with your loyalty members, and staying ahead of the curve is the best way to optimise these interactions. With the second quarter of the year already well underway, it feels like an appropriate time to revisit some of the trends on the rise....

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