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Gaining a customer’s loyalty is crucial to a brand’s success. And having a brand that meets your needs and that you love and understand is something most shoppers want. Like I said recently in Loyalty360, Norm, Cliff and friends were loyal to Cheers not only because everyone knew their name but because the staff knew them personally.
A significant challenge for marketers is gaining and maintaining loyalty. Several factors—from economic conditions to the channels used to send brand communications—impact how loyal a consumer is to a brand. Further complicating matters, loyalty is based on trust and understanding, which often requires a technology-powered and data-driven loyalty marketing approach.
To help brands overcome these challenges, Epsilon partnered with Wylei Research to provide key insights about brand loyalty in North America. In this report, we took a look at consumer attitudes towards brand loyalty, exploring similarities and differences across the US and Canada.
Below are my favorite stats from the study.
Want to know more about the study? Click here to shoot me an email.
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