Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers keep growing. This isn’t a coincidence - loyalty programs are having a bigger impact than ever on attracting and retaining customers.  With 75% of consumers revealing they would switch brands for a better loyalty program, more brands are finding out that loyalty programs are quickly moving from the ‘nice-to-have&rsquo....

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