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Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the primary focus of CX and first-party data became the top currency for marketers.
Granted weaker versions of Customer Data Platforms (CDP) have been around for a while. Many organizations have found themselves trying to utilize weaker CRM systems to handle the continually increasing demands....
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