Developing a rewards program that will encourage customers to buy more – and more often – requires a bit of planning and evaluation, informed by an understanding of what motivates your customers. Our team of experts came up with the following six recommendations to help get you thinking about your rewards program. 1. Keep it simple. The top two reasons why consumers continue to participate in a loyalty program are: that it’s easy to understand (81%) and the....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content

ad