Top Considerations When Developing Your Rewards Program

Developing a rewards program that will encourage customers to buy more – and more often – requires a bit of planning and evaluation, informed by an understanding of what motivates your customers. Our team of experts came up with the following six recommendations to help get you thinking about your rewards program. 1. Keep it simple. The top two reasons why consumers continue to participate in a loyalty program are: that it’s easy to understand (81%) and the....

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