Introduced in the mid-1990s, gift cards, now commonplace, deliver convenience and a range of other benefits not only for givers and recipients but also for the businesses that offer them. While gift cards have proven their value in driving revenue and loyalty, the addition of a rewards program tied to gift cards further incentivizes and solidly cements loyalty, long-term.   Here’s our list of top 13 benefits customers - and businesses - gain from a gift/loyalty and rewards....

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