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Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with authenticity and empathy woven through every interaction and across all channels—can build deep, reciprocal relationships that carry through adverse times.
Emotionally loyal customers are not fair-weather fans—they’re your diehard, weather-the-storm fans. But those....
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