Loyalty programs are a significant marketing investment.  They needs your attention, just like your car would need its maintenance, your body its check-ups, and your furnace, a tune-up.

Paying attention to the most important functions of your program will help you optimize your program to its fullest potential.  Brands today want to motivate customer’s desired behaviors as well as personalize customer communication, while being able to quantify program ROI.

Reviewing the “health” of your program should be a regular practice and can set you apart from your competition when done effectively.  As you are thinking about wrapping up the year and forging ahead to 2016, don’t forget about your loyalty program and how it can best be optimized to bring you the most profit and bring the most joy and engagement to your customers. 

Click HERE to get an overview of Aimia’s Healthcheck process.

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