Loyalty programs are a significant marketing investment.  They needs your attention, just like your car would need its maintenance, your body its check-ups, and your furnace, a tune-up. Paying attention to the most important functions of your program will help you optimize your program to its fullest potential.  Brands today want to motivate customer’s desired behaviors as well as personalize customer communication, while being able to quantify program ROI. Reviewing the....

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