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I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can accumulate over time. The same is true for loyalty programs, and adopting a ‘spring cleaning’ mindset can be a great way to understand how optimized your program is, then dust things off and make way for a new season.
After all, loyalty programs tend to gather clutter too if the proper attention isn’t given. While a spring cleaning may not always entail a full overhaul, there may be some signs your loyalty program is due for a refresh. Read on for some of our best tips.
Now that you’ve done the hard work behind the scenes to get things in order, remember to build in exciting reasons for members to engage. An occasional promotional overlay, such as a prize drawing or instant win game, can serve as fun pulse points. It also encourages retention for members who haven’t been back to your site in a while. Our eBook on Promotional Tactics to Boost Your Loyalty Program dives into a few ways to do this with some great ideas on ways to add these overlays to your program.
As you go through the house this spring with an eagle eye on optimizing and organizing, consider how to apply these same concepts to your loyalty program. You may be amazed at what’s ahead next season!