1. 31 views

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels. Data presents very real challenges to marketers, but a recent survey by Iterable. found that most respondents cited time, effort and expertise as the major roadblocks to their future plans for personalized marketing. According to the study, 47% of respondents cited technical resources....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content

ad