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Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of them have plans to make purchases from Amazon next week.
Amazon being perceived as a “fashion destination” is an interesting concept to consider, but the reality is that 70.55 percent of consumers prefer to buy fashion directly from brands. Of these D2C fashion brand loyalists, 61.87 percent currently have no plans to make purchases from Amazon, a number that is closely in line with the 64.6 percent that consider themselves loyal to specific fashion brands.
So, how can D2C fashion brands be prepared to stand out—not just on Amazon Prime Day—but every day? The top three things they need to do are: