1. Data Analytics
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Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions. This is more crucial than ever. According to Salesforce’s latest State of Marketing Report, marketers’ average number of data sources has grown 20 percent since 2017. Though organizations are taking great strides toward incorporating more data tools,....

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