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Three Reasons Why CPG Loyalty Will Dominate This Year
The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional methods that long guided the CPG industry are swiftly falling to the wayside. Consumer shopping behavior and spending habits have likewise undergone immense transformation. Undoubtedly, loyalty strategies in the CPG sector have transformed the industry and continue to evolve into 2017. Let’s take a look at the three key factors that will shape the blossoming category of CPG loyalty programs.
Despite intimidating challenges, there are some novel to solve this problem. We recommend that your loyalty provider to build a solution where purchase validation happens via receipt processing. The data can be stripped directly from the receipts themselves, allowing for an unprecedented view into the baskets and spending of shoppers.ons
The whole topic of rewards and incentives is far too complex to completely cover in this blog. What is important to keep in mind is three broad questions that will help you select the right reward mix to maximize engagement:
Here, reviews and feedbacks through several digital channels can save you from failing. How about setting up a portal or a hub for the customers to discuss the ongoing programs, its benefits, issues (if any)? They must be integrated with the social media platforms. And above all that, make sure that you are rewarding the customers with some few points for this engagement too. You can always consider throwing some extra points to customers for creating an account, signing up for a product subscription, writing reviews and references. Ultimately, you should want to steer customers into the direction of engaging organically; not just to earn points, but because they are having a genuine good time.
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