Three Reasons Why CPG Loyalty Will Dominate This Year The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional methods that long guided the CPG industry are swiftly falling to the wayside. Consumer shopping behavior and spending habits have likewise undergone immense transformation.  Undoubtedly, loyalty strategies in the CPG sector have transformed the....

Recent Content