Three Reasons Marketers Should be Enthusiastic about Machine Learning

Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases- from automating business processes to creating highly personalized applications. Some marketers may be concerned that machine learning will leave them without jobs. However, the core tasks of marketing involve creativity- an attribute machine learning does not have. Machine learning can’t take over every marketing task, but it could be used to assist marketers in....

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