Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key relationship-building milestones. As Brierley + Partners evaluates loyalty programs or consults with prospective clients, we see loyalty programs tend to make one of three common mistakes in their eagerness to deliver value for their Members and ‘move the needle’ on sales for their....

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