When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, certain features and functionalities can fall into disuse. This tends to happen when those features land outside the normal day-to-day workings of a loyalty program. But making sure these features don’t go under-utilized is what will give your program a boost and ensure it's keeps program members active, happy, and engaged. ....

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