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The outlook is rather bleak for companies that provide sub-par customer service:82 percent of consumers have stopped doing business with a company strictly due to bad service. And if your strategy is to rely on new customers to replace those lost, you’ll have to pay a high price. It costs 6 times more to attract a new customer than it does to keep an old one.
Raising the customer service bar doesn’t have to be a heavy lift though. Just look at what consumers have....
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