SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series. David is a noted marketing strategist and author of seven books on marketing and PR, including The New Rules of Marketing and PR. His session is titled, 'How to Engage, Connect and Grow in Real Time: A SAS Spotlight Session.' In preparing for the event, I had the opportunity to get his thoughts on real-time marketing, which....