We all want to give our customers the best experience possible. Constantly, we hear marketers prioritizing the customer experience and personalized messaging while staying within budget and seeing true ROI.
According to eMarketer, 74% of marketers prioritize matching customers across multiple devices1, while only 14% of marketers feel they have this capability. This gap is not surprising. In the omnichannel world, brands interact with their customers in more places and across more....