Thinking About AI? Start With The “Why”.

According to a recent article by Retail Week, the majority of retailers have already bought into the idea of AI – with 74% investing in pilot projects. Yet when asked why they wanted to pursue this new technology, most retailers couldn’t offer a clear answer. In a separate survey, marketers in a variety of sectors reported that competitive advantage and fear of disruption were their main reasons for investing in AI and data projects. There’s definitely merit in....

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