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Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail is too old-fashioned for them, right? Wrong! In fact, direct mail is having a glow-up, and we are here for it!
Far from an outmoded marketing tactic, personalized direct mail is an impactful tool that’s well-received by younger generations.
Who Are Millennials and Gen Z?....
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