POV: Developing a loyalty program app strategy Overview Mobile has rapidly emerged as a significant channel for loyalty programs to engage with their members.  Americans have rapidly integrated smartphones into their daily lives, with over 77% of Americans now owning one (source: Mobile Fact Sheer.  Pew Research Center, February 5, 2018).  But while Americans might love their smartphones, they don’t necessarily have the same affection or commitment to mobile apps....

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