Flemington Racecourse and its Victoria Racing Club (VRC) launched a completely reimagined Racing Rewards loyalty program on January 30 of this year, putting customer intimacy at the forefront for the world’s largest racing club program. In an Australian first for a racing club, VRC members will receive tailored offers including invitations to exclusive events, access to “money can’t buy” experiences and opportunities to win prizes - all based on their individual....

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