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There are several truths of customer loyalty that continue to prove out, though many businesses have been slow to adapt to their reality.
First, and this is no surprise to anyone, loyal customers reward vendors with greater wallet share, revenue, profitability and relationship growth. According to Gallup, a fully engaged customer offers an average 23 percent premium in these areas.
Second, loyal customers are engaged with the vendor or brand in some way beyond the simple transaction....
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