What is an SMB? Having spent a decade conducting business-to-business (B2B) market research across a variety of industries, I’ve learned that if you asked ten clients to define a small and medium-sized business (SMB), you’re very likely to get ten different answers. For some it’s defined by the number of full-time employees (in which case what should the lower limit be – 1, 5, or 10? – and where is the upper limit – 50, 100, 250, 500, even 1000?)? Others....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing