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The theme for Merkle’s 10th Executive Summit, taking place from June 10 to June 12 in Charleston, SC, is “Connected CRM – Monetizing Your Customer Strategy.” Given the recent focus in the Life Sciences industry about moving from a brand / tactic centric focus to a customer-centric approach, it is important to make sure we have visibility into how that move delivers value. One question that I hear frequently: how do life sciences companies scale customer....
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