Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting with the “Sweet 16 of Prizes”, each round’s head-to-head match-ups are bucketed in one of four major categories – Shopping, Travel, Electronics, and Entertainment – with results determined by a survey of over 1,000 U.S....

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