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Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting with the “Sweet 16 of Prizes”, each round’s head-to-head match-ups are bucketed in one of four major categories – Shopping, Travel, Electronics, and Entertainment – with results determined by a survey of over 1,000 U.S. consumers about their incentive preferences (all prizes have a value cap of $500 to level the playing field).
Similar to the NCAA Tournament, some match-ups were close, some were blowouts, and one Cinderella incentive even emerged during the competition. Let’s take a look at round-by-round results, with insight into each incentive’s key to victory. In many match-ups, a specific demographic group was the driving force that determined the outcome.
Who will be crowned The Ultimate Prize Champion…
The Shopping Category featured four types of $500 shopping sprees.