Coming up with loyalty rewards for your membership program is such an exciting time for your company. All the brainstorming, all the crazy ideas! It really brings out your team’s creativity, don’t you agree? Unfortunately, reward planning meetings often end up inconclusive. In our experience, most problems stem from a lack of knowledge about reward frameworks. What types of rewards are there? What are the best practices in rewards programs? And what blunders should you avoid? Don....

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