The Ultimate Challenger Brand Wins With Community Powered Marketing: How Sir Kensington’s Did It

When you think of challenger brands, what comes to mind? A nimble David standing up to a legacy Goliath with towering name recognition and budget for days. Now imagine that you are a David battling multiple Goliaths. That’s the challenge facing Sir Kensington’s, a condiment brand with a mission to reimagine ordinary and overlooked food with fearless integrity and charm. Sir Kensington’s market is crowded with household names – Hellmann’s, Heinz, French&rsquo....

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