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Much has been said and written about Gmail tabs, which rolled out in May of this year. This week we released a study that contradicts many of those reports. While mobile and seasonality play a huge role in the deciphering of this complex story, a few things are clear.
Gmail Tabs Are Impacting Email Performance. Many of the reports concerning Gmail tabs have looked at open rates. While open rates are important, click rate performance is more closely tied to....
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