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We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty is undoubtedly a necessary part of any business’ success, but what is the true value of those loyal customers?
We will try to answer that for you today; first, by examining how customer loyalty is measured, and second, by presenting quantitative evidence that ascribes value to customer loyalty.
HOW IT’S MEASURED
To get started, you should know that our favorite way....
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