The True Value of a Loyal Customer

We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty is undoubtedly a necessary part of any business’ success, but what is the true value of those loyal customers? We will try to answer that for you today; first, by examining how customer loyalty is measured, and second, by presenting quantitative evidence that ascribes value to customer loyalty. HOW IT’S MEASURED To get started, you should know that our favorite way....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing