Marketing is continually changing and evolving. And it’s that time of year when marketers are shaping up their strategies for 2016. This year we dealt with Big Data, understanding that it’s the “Age of the Empowered Consumer,” and embraced the idea of cross-channel marketing. While these will continue to be big themes, marketers want to know what next year will bring. Here are 5 trends that we see making a big impact in 2016: 1. THE CUSTOMER EXPERIENCE WILL....

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