The Step-by-Step Guide to Improving the Customer Experience [for Manufacturers] In the age of the empowered customer, the reality is that you need your customers more than they need you. B2B buyers have more options and access to more products on numerous channels. Maintaining customer loyalty is no longer a matter of simply competing on price or product features. More so than ever before, customer experience is the new currency driving brand loyalty. According to a recent industry survey....

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