The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to reimagine their most significant direct touchpoint with their customers: their website. With eCommerce in the U.S. surpassing $517 billion annually and growing (Statista), we decided to delve into the key investments that D2C brands are making to set themselves apart in this highly....

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