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With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records with teens flocking to see the new Minions movie as part of the newest TikTok trend, or products flying off shelves after going viral, it is table stakes that brands understand the power this medium holds. Here are four trends brands should know:
1. The power of the influencer
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