A recent study entitled Real-Time Data Drives the Future of Retail and commissioned by RetailNext and conducted by Forrester surveyed 500 consumers and 150 retail decision-makers. The report reveals that brands have to adopt a true cross-channel strategy in order to address the expectations of today’s ‘always on’ consumer, but many are lagging behind, creating major disconnections between brands and their customers. Included in the report’s findings are:
A....