Are your loyalty program members letting their points gather dust? Are you looking for new ways to enhance engagement? If so, we’ve got good news for you. Our recent research revealed what will get your members earning and burning their points—and keeping your brand top of mind. Yup, the right reward mix can get them to take action.   Aspirational rewards are nice; achievable rewards are better Sure, some brands will have big spenders who can earn that luxurious first....

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