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Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen partnerships also provide opportunities to align with industry leaders to reach new audiences.
However, success depends on selecting the right tool for each job. Using a sledgehammer when the job calls for a screwdriver won’t get the task accomplished. Embarking on a partnership that is not aligned....
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