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Loyalty rewards programs are no longer just a novelty, but essential business best practices. Almost every brand or business wants to offer some sort of compensation plan in hopes of achieving genuine and lasting devotion from consumers. According to recent statistics from Colloquy, 76% of customers see loyalty programs as an important part of their relationship with brands. If it’s important to them, it should be at the top of the list of things to get RIGHT in your marketing plan.
Customers today have an ever-constant, far and wide stream of information online and through social media. How a business displays sincere appreciation and dedication to its customers will be compared to that of its competitors. If your business doesn’t measure up against the competition, you’ll be quickly overlooked for the next best thing, better offer, or a more valuable rewards program!
The solution to a bland and outdated loyalty and rewards program is to encourage 360-degree engagement with your customers through captivating opportunities to interact with your brand. Acknowledging and appreciating customers, engaging with them personally, and giving them a simple, seamless system to participate in is alluring and effective. The more attractive your loyalty and rewards program is, the more you’ll be at the forefront of the market, leaving the other guys to be an afterthought at best. How can you escape the ordinary, run-of-the-mill loyalty program trap and make sure your business offers an irresistible loyalty rewards program? With these foolproof strategies in place, your loyalty rewards program will undoubtedly hit the mark in today’s no-nonsense economy.
An engaging 360-degree loyalty rewards program is multi-faceted