Loyalty rewards programs are no longer just a novelty, but essential business best practices. Almost every brand or business wants to offer some sort of compensation plan in hopes of achieving genuine and lasting devotion from consumers. According to recent statistics from Colloquy, 76% of customers see loyalty programs as an important part of their relationship with brands. If it’s important to them, it should be at the top of the list of things to get RIGHT in your marketing plan.
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