Please enter your username or the email address associated with the account so we can help you reset your password.
A recent study by Temple University’s Center for Neural Decision Making and the Postal Service Inspector Generals Office entitled Enhancing the Value of Mail: The Human Response compared the efficacy of digital ads vs. direct mail promotions. The study found that while digital ads initially seize consumer attention faster, physical direct mail ads tend to hold a consumer’s attention longer, elicit greater emotional reaction and play a more direct role in....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here