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Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals. While healthcare consumerism may be topical, there’s still a lack of consensus as to what it means. Many see healthcare consumerism as patients weighing the costs and benefits associated with any healthcare purchase, similar to buying a car or a pair of shoes, but that perception is misguided....

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